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Amarelis derives its name from the 'amaryllis' flower that flourishes wherever it grows. The brand is all about inspiring women to blossom, shine and spread their beauty into the world. A common theme for designer Omolara Cole is flirty and feminine florals, lightweight and versatile fabrics. This mother of three, designs for sophisticated comfort; silhouettes that fit and flatter the body at the same time. Amarelis designs are fluid, timeless and classic.
Omolara started her career as a science educator with a BSC in Biology Education; and later proceeded to study Fashion & Merchandising at the FIT (Fashion Institute of Technology), New York in a bid to pursue her passion in fashion. After her studies, she returned to Nigeria to set up her fashion brand. Now with over 6 years in the fashion business, Omolara works with a team of skilled seamstresses from her Lagos studio to produce high quality designs. This collection is a combination of resort and evening wear that can be mixed and matched to bring easy sophistication to any event.